5 Lessons from Burger King’s International Women Day’s Fiasco
Published in
5 min readMar 15, 2021
Social media works differently, you need to know when to pull the plug
Yep, this is a real tweet. It was posted by the real Burger King UK account. It was up for hours. It ended badly.
The campaign was well-intended. On international women’s day, Burger King launched a scholarship program to help women “pursue their culinary dreams”…
